TRX, the developer of functional training equipment, education and technology, announced Olivier Ciaravino as vice president, international.
As TRX’s V.P., international, Ciaravino will take on a variety of responsibilities, including leading the company’s international strategy ventures and the international team. With its increasing recognition as the global leaders in fitness, TRX continues to pave the way by providing innovative product, world-class programming and gold-standard education. These core values and tenets are what separate TRX from other fitness brands, while making strategic hires like Ciaravino imperative to continue the company’s thought leadership and growth trajectory in the international market.
Ciaravino has a diverse business background, as well as considerable experience developing brands across the globe, spending twenty years in the sporting goods industry. The new V.P. previously worked with Giant, Amer Sports, FitFlop, and Bushnell Outdoor Products, serving as global president for the eyewear and sport protection brands of the Bushnell Group. His affinity for fitness comes from his training in running and cycling, having ran two marathons, a half-Ironman and several Gran-Fondo cycling events. He also enjoys tennis skiing, and golf. Ciaravino currently lives in London with his wife and two children.
“I am very excited to join the TRX family and look forward to expanding the brand’s name even more on the international front,” said Ciaravino. “As a valued member of the TRX family, I fully intend to create more opportunities to drive motivation and prosperity moving forward and am sincerely grateful and humbled by this chance to contribute to a global leader in the fitness industry.”
“We are thrilled to have Olivier as an international team member and part of the executive leadership team,” said president Paul Zadoff. “He has a proven track record within the industry, demonstrated an innate ability to lead a group of like-minded professionals looking to change the fitness landscape internationally, and will greatly contribute to the success of our business across the globe with his creativity and drive.”
Gavin Whelan, country manager, U.K., will be joining Ciaravino to help lead the International TRX force with budgeting, planning, channel management and implementation. Coming from TriggerPoint’s Director of International Sales, Whelan gained a variety of experience in the fitness sector. Whelan will aim to expand growth efforts in the U.K., TRX’s largest market outside of the U.S., while leveraging relationships with customers and the TRX Team itself in order to build the brand and the business.
Rounding out the latest international hires, Jaimeson Adams has taken on the role of TRX Director of Sales in Europe, the Middle East, Africa and Latin America, focusing on the increase in sales and representation internationally. With his previous role as Head of North American Sales at Escape Fitness, Adams reunites with TRX having expanded his fitness industry knowledge, which will aid the team’s international growth efforts from a financial perspective.
As TRX takes on a bigger role across the globe, the company is expanding its workforce in order to provide the best products and best learning platforms for the fitness community. With a growing number of professional trainer symposiums across the world, TRX has expanded its empire by reaching trainers and fitness entrepreneurs successfully through efforts to bring the TRX name to an international scale. With the addition of Ciaravino, Whelan and Adams, TRX is positioned to meet its international business demands.