Peloton Interactive, Inc. announced a partnership with Hilton Hotels, making Hilton the first hospitality brand to feature Peloton’s bikes across its U.S. hotel portfolio.
By the end of the year, nearly all 5,400 U.S. Hilton-branded hotels, including Hampton by Hilton and the Waldorf Astoria, will have at least one Peloton bike in their fitness centers.
A recent Hilton survey of U.S. travelers showed that 98 percent of respondents prioritize wellness activities when traveling, and within the Peloton community, 90 percent of its members said they are more likely to stay at hotels that offer Peloton bikes.
“At Hilton, we understand the importance of a reliable and friendly stay that infuses wellness through all facets of the guest experience, including spa programs, hotel design, guest room amenities, and food and beverage,” said Matt Schuyler, chief brand officer, Hilton. “This unique and exciting partnership with Peloton, a brand so many of our guests know and love, accelerates an important part of that equation, allowing us to enhance the stay with an innovative approach to fitness.”
As part of the partnership agreement, effective now through January 1, 2023, U.S.-based members of Hilton’s Honors program who are first-time Peloton users are eligible to receive a 90-day trial subscription to the Peloton App, which offers live and on-demand classes, and receive preferred pricing on select Peloton connected fitness products.
“As the connected fitness category creator, we are constantly innovating on ways to meet our members and prospective members where they are, and that includes during busy travel seasons,” said Betsy Webb, global vice president, Peloton Commercial. “We recognize the importance for our members to maintain their wellness routines while on the road, with data showing over 1.6 million Peloton rides completed globally on Peloton bikes in hotels in the past year. So, we are thrilled to be working with Hilton, allowing us to meet the needs of our current members while also enabling potential new members to experience Peloton for the first time.”
Photo courtesy Peloton