Peloton named Leslie Berland as chief marketing officer effective January 18, 2023.

Berland brings more than two decades of strategic and creative marketing expertise to the position. She will report to CEO Barry McCarthy, overseeing brand and product marketing, creative, consumer insights, membership, and global communications.

“Leslie is an accomplished marketer with proven experience guiding brands in transformation. She understands the critical importance of storytelling and engaging current and future Peloton members,” said McCarthy. “As we continue our pivot to growth, showcasing the magic that drives people to Peloton and keeps them so passionate and engaged is essential. She and the marketing team will play a central role in broadening our reach, appeal and impact.”

Berland previously was the CMO at Twitter, overseeing marketing and communications globally. From 2017-2021, she was head of people at Twitter. Before that, she held various marketing leadership positions at American Express for more than ten years, in charge of media, advertising and sponsorships. Berland also served four years as an Ad Council Board Member.