Peloton reported it appointed Lauren Weinberg as chief marketing officer, replacing Leslie Berland, who left the company to join Verizon Communications, Inc. in the same role.
Weinberg brings over 20 years of expertise to the position and will serve on Peloton’s leadership team, reporting to CEO Barry McCarthy. Weinberg will oversee brand and product marketing, growth marketing, creative, consumer insights, membership, and global communications.
“Lauren’s growth-first mindset, coupled with her proven ability to deliver growth at scale, will be critical assets for our revitalized brand,” said McCarthy. “She thrives on understanding both the art and science of effective and impactful marketing strategies for companies to build awareness and engagement, identify new audiences, and drive customer conversion, all ambitions key to the Peloton growth strategy.”
Weinberg joined Peloton from Intuit, where she was SVP, chief marketing and revenue officer for QuickBooks. Previously, she led global marketing and communications as chief marketing officer for Square, a technology and software solutions provider for small businesses worldwide. She has also held marketing roles at Yahoo, MTV and AOL. Weinberg serves on the Board for the Mobile Marketing Association Board and is an Adweek executive mentor. She was named on the Forbes 50 Most Entrepreneurial CMOs list, Adweek‘s Top 18 CMOs and Brand Innovators’ Top Women in Marketing.
“I am thrilled to be joining the incredible Peloton team to continue building on the momentum of the brand’s transformation. As an active member of the Peloton community, I am a huge believer in the impact the brand, product, and community have with millions of consumers. I am beyond excited to get started, and I see great potential ahead for the company,” shared Weinberg.
Weinberg is based in New York City.
Photos courtesy Peloton
