TeamSnap, the provider of sports management software and the online community for youth sports, acquired Mojo Sports, a youth sports media platform that offers instruction resources, sports team management tools, live video streaming, and multimedia content sharing for coaches, athletes and their families.

In addition to TeamSnaps sports management solutions, it will now offer Mojo’s library of games, drills, session-by-session support for youth coaches, multimedia tools, and live streaming on and off the field.

“The Mojo team has built the leading consumer-focused digital experience in youth sports. Their professional league and club partnerships, video streaming platform and coach development tools will add compelling new value to our TeamSnap community,” said Peter Frintzilas, CEO, TeamSnap. “This is a defining moment for TeamSnap and for youth sports. This acquisition, combined with the significant investment we have put into the TeamSnap platform over the last 2-plus years and the distribution power of our millions of active users, solidifies our position as a leader in this next evolutionary phase of sports technology.”

“TeamSnap and Mojo are a perfect fit. Not only do we share a common vision of transforming youth sports with the best of content and technology, together we can create truly unforgettable experiences for players, families, fans, and sports organizations,” said Ben Sherwood, founder and CEO, Mojo Sports. “TeamSnap is poised to win the youth sports market in the US and around the world, creating unforgettable seasons for more than 500 million families with kids who play sports worldwide.”

After leaving The Walt Disney Company as co-chair of media networks and president of the Disney ABC Television Group, Sherwood and Co-founder Reed Shaffner launched the Mojo Sports app in February 2021.

“I’m excited for the impact this partnership will have on youth sports and families everywhere,” said Denver Broncos quarterback Russell Wilson, a Mojo founding athlete, investor, advisor, and chairman of NFL Flag. “As a parent, volunteer and coach, I’m deeply connected to our mission at Mojo, which is to enhance the youth sports experience by making coaching and parenting easier and more fun for everyone involved. With the size, scale, and resources of TeamSnap, the combined new platform will be unstoppable in helping us reach that goal.”

The combination of the consumer tech platforms also creates a suite of B2B tools for sports organizations, including content distribution for governing bodies, associations and clubs, which enables partners like Jr. NBA and NFL Flag to curate and distribute content and curriculum to coaches and participants at scale, accelerating adoption of their programs. The features will be combined with TeamSnap for Business’s suite of registration, payment processing, and organizational management tools.

“Over the past decade, millions of coaches, team managers and administrators have trusted TeamSnap as the gold standard in team management to stay organized through their seasons,” said Andrew Rueff, TeamSnap executive chairman and operating partner at Waud Capital. “The addition of Mojo’s team and experience to TeamSnap is a significant accelerant in our pace of innovation and growth, catapulting us forward in delivering the leading ecosystem for all things youth sports.”

Financial terms of the transaction were not disclosed.

Gunderson Dettmer advised the sellers of Mojo for legal counsel and Whisper Advisors for investment banking services. Kirkland & Ellis provided legal counsel, and GP Bullhound and ThoughtSource provided advisory services for TeamSnap.

Graphic courtesy Mojo Sports