Peloton has the launched Peloton Corporate Wellness, extending its content or connected fitness products to businesses and organizations.

“Introducing Peloton Corporate Wellness is the latest step to making the award-winning Peloton experience more accessible,” said Peloton’s President William Lynch. “Over the years we’ve worked hard to help our members achieve healthier and happier lifestyles. Peloton Corporate Wellness is the natural extension for us to be able to scale that offering. Together with our Corporate Wellness partners, we’re now able to share the experience with millions more while also driving stronger culture and community within the workplace.”

Organizations will be able to offer subsidized access to Peloton Digital and All Access memberships and benefits on its connected fitness products. Corporate Wellness partners will receive access to tailored enterprise features to drive engagement, reduce administrative work and measure impact.

Cassidy Rouse will lead the team as global general manager, Peloton Corporate Wellness, reporting to Tim Shannehan, Peloton’s chief revenue officer.

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