Peloton’s (PTON) shares were up nearly 5 percent on Tuesday, August 13, and another 7 percent overnight after the company announced a multi-year, multi-country partnership with Google Fitbit to offer a portfolio of Peloton classes to Fitbit Premium* users, starting in early September.
As part of the agreement, Fitbit’s U.S., UK, Canada, and Australia Premium Members can access Peloton classes across strength, Pilates, running, boxing, cycling, Barre, and other categories.
“Whether through our unique hardware, our innovations on software or through our one-of-a-kind content portfolio, Peloton is committed to enhancing the member experience for our community and beyond,” the fitness company said.
.According to a company statement, the app will be updated incrementally with new content. The partnership also offers Peloton members discounts on Google Pixel watches and Fitbit Charge 6 devices.
A select group of Peloton classes will be available to Fitbit users without a Premium subscription. Throughout the partnership, Peloton Members will receive Google Pixel Watch and Fitbit Charge 6 device offers.
“We’re thrilled to bring Peloton’s classes and world-class instructors to Fitbit users and continue to establish Peloton as a one-stop shop for all types of fitness content,” said Greg Hybl, SVP and general manager of Peloton for Business. “Together, we share a commitment to make health and wellness more accessible and ensure even more people can reach their fitness goals.”
Image courtesy Peloton
