Pelican Products Australian subsidiary kicked off its national marketing campaign for its first consumer-focused product line – Pelican ProGear.



Already a world-renowned brand in the military, industrial safety and tactical industries, the line is comprised of a wide range of new cases and lighting built especially for the digital protection and extreme performance needs of adventurous people.


¡°Pelican Products is a trusted brand in the most demanding markets ¨C first responders, military, aerospace and industrial ¨C because our products excel in the harshest conditions known to man,¡± said Lyndon Faulkner, President and CEO of Pelican. ¡°We¡¯ve used the same tough Pelican DNA found in our commercial products to create a wide range of extremely tough products for consumers to use as protection for tablets, laptops, smart phones and cameras ¨C for these products it¡¯s all about digital survival. But, we didn¡¯t stop there; consumers will now have access to our world renowned lighting and the tough©\as©\nails performance of our all©\new Pelican ProGear Elite Coolers, which feature an industry©\first, lifetime guarantee.¡±

The initial Pelican ProGear product lines ¨C the Pelican ProGear Urban Backpacks, select cases in the Micro Case Series and Hardback Series, the Pelican ProGear LED Work Light, select Pelican ProGear lighting, and Pelican ProGear Elite Coolers ¨C are now available for purchase. The company will continue to roll out more models from each line through 2013.



Visibility of the Pelican ProGear brand will be driven through endorsements from top athletes, explorers and adventurers (Pelican Pros) who use the products and exemplify the Pelican¡¯s core values. All Pelican Pro profiles, videos and gear preferences will be featured on www.pelicanprogear.com.au as well. Heading up the first Pelican Pros are:


  • Jeb Corliss – one of the world¡¯s foremost BASE-jumpers and wingsuit pilots 

  • Craig Sawyer ¨C retired Navy SEAL, tactical trainer and advisor 

  • Alexandra Cousteau – leading conservationist, Cousteau family legacy and founder of Blue Legacy 

  • Mark Davis ¨C renowned salt water fisherman and host of Big Water Adventures on the Outdoor Channel