Pelican International, the Canadian manufacturer of plastic boats, launched a new website designed to load faster on all types of mobile devices, which continue to gain their share of online sales.



According to recent statistics, 85 percent of adults own a mobile device and nearly 60 percent of them use it to access the Internet. Over 30 percent have a tablet or e-reading device, with some demographic groups reporting close to 50 percent ownership.


Pelican has designed its new site to offer an exceptional online experience to every visitor to its site, regardless of which type of device they are using.

“The Pelican brand is all about accessibility and creating positive experiences in the outdoors,” said Pelican Director of

Marketing Lisa Senecal. “Our goal is to create and maintain a positive experience for our customers at every touch point, including the pre-purchase, purchase and post-purchase phase. Our new responsive website is the most effective way to reach users across multiple devices and to ensure the best possible experience on every screen.”


In addition to being more accessible, dynamic and interactive, Pelican’s new site is filter-driven, making it faster and easier for visitors to find exactly what they are looking for. The site also offers a wealth of information and resources, including educational materials and tutorials on topics such as kayak anatomy, how to choose a kayak, kayak care and maintenance and kayak paddling basics.