The world’s 100th Pedego Electric Bikes store opened in Simsbury, CT.
Owned by Mike and Rachel Wolf, Pedego Simsbury is the fifth Pedego store in New England. Pedego also has stores in Boston, Rhode Island, Cape Cod and South Norwalk. Pedego Electric Bikes is the Number 1 electric bike brand in the U.S., according to Navigant Research.
“We’re pleased to announce that Pedego Simsbury is our 100th Pedego Electric Bikes store in the world,” said Pedego Electric Bikes CEO and co-founder Don DiCostanzo. “Opening the 100th Pedego store is a testament to the growing popularity of electric bikes, and we’re delighted to be leading the revolution.”
Store owners Mike and Rachel Wolf, 77 and 71 years old respectively, are well-known in the area for their two long-established cycling shops. Nearly 67 years ago, Mike’s father established Connecticut’s oldest bike shop, Bloomfield Bicycle & Repair Shop. Mike Wolf has worked there for 64 years — since he was 13 years old — and today, it is the oldest bike store in the region. It also carries the largest inventory of electric bikes in the area with 150 electric bikes in stock. Of the nine electric bicycle brands carried at his Bloomfield bike shop, Pedego is the leading brand, which led him to open the Pedego Simsbury store. The Wolfs also own the Bike Cellar in Simsbury, which specializes in pedal bikes.
“Electric bikes are a game changer, enabling people of all ages to ride bikes,” Mike Wolf said. “We firmly believe that 60 percent of all bike sales in the future will be electric bikes, and we’ve decided to go with Pedego, the Number 1 electric bike brand, as Pedego is devoted to delighting its customers and empowering its dealers.”
Pedego Simsbury’s opening is the culmination of Mike’s decade-long friendship with Pedego CEO and co-founder Don DiCostanzo. They met when DiCostanzo owned an electric bike shop in Newport Beach, CA, long before he co-founded Pedego. DiCostanzo said, “We are thrilled to welcome Mike and Rachel to the Pedego family. They share a passion for bringing electric bikes to the region and getting Baby Boomers back on bikes.”
Pedego Simsbury includes all 12 Pedego Electric Bikes models. All Pedego bikes have a 500-watt hub motor that helps riders cruise distances of 30 to 60 miles. Now available at the new Simsbury store are California-styled cruisers, including the Pedego Platinum Interceptor, a fully loaded cruiser bike; the Pedego Interceptor, which boasts a 48-volt battery that propels riders with extra power; and Pedego’s Comfort Cruiser, which is powered by a 36-volt battery for gentle help with hills. Rentals are also available.
Photo courtesy Pedego
