Colorado-based Pearl Izumi refocused on its core cycling business by planning to exit the Run category, effective January 2017.
“Over the past 13 years, our Run team has designed award-winning product and gained a loyal consumer following. This is a tough decision, but it’s time to recommit to our core,” said Mike O’Connor, Pearl Izumi’s president.
The move is intended to focus Pearl Izumi on being the best at performance cycling, mountain bike and tri apparel, shoes and accessories. “We want to sincerely thank our Run customers, sales reps, retailers, distributors, and Champion Team who have not only helped shape the Pearl Izumi brand but have been vocal ambassadors for our gear,” said Chuck Sanson, director of Run for Pearl Izumi.
Photo courtesy Pearl Izumi
