Peak Ski Company promoted Darrin Haugen to chief product officer. He joined Peak Ski as vice president of innovation, design and production in July 2022.
Haugen has over 25 years of experience in design and engineering, having worked with Boeing’s supersonic commercial airliner R&D program, then with K2 Sports, where he led design and engineering on various product lines, including K2 skis and boots, Line skis and Full Tilt ski boots. Most recently, Haugen was involved with advanced product research and design at Sitka Gear in Bozeman, MT.
Haugen will report directly to company CEO Andy Wirth and will maintain responsibility for all aspects of leading Peak Ski Company’s product, materials and process design and innovation. As a member of the company’s executive leadership team, he will also play a central role in developing and executing its strategic initiatives.
“Darrin has been a high-impact leader and key member of the executive team since he joined the company late last summer. His business acumen coupled with his knowledge and experience in ski development is without compare. With that acknowledged, his efficacy and value beyond that fundamental but critical element of his role by way of his leadership on advancing Peak’s strategic initiatives have been of great value to the company,” said Wirth. “With his deep Montana roots, including his passion for alpine and Nordic skiing, cycling along with his skills as a hunter and outdoorsman, Darrin truly exemplifies and lives the company’s ethos of innovation, precision, performance and grit. We are very fortunate to have Mr. Haugen on the Peak team and thrilled to move him into this role as chief product officer.”
