Peak Ski Company announced that venerated big mountain skier Michelle Parker had joined the company as senior director of product development and innovation.
The hiring follows the launch earlier this year of the brand, co-founded by Bode Miller and Andy Wirth, with the introduction of its 2022/23 lineup of Peak by Bode Miller alpine skis.
“I’ve known Michelle professionally and as a good friend for quite some time. Her intellect, passion for innovation and the mountains coupled with her remarkable skiing abilities make her a perfect fit—in fact, an ideal fit—for the leadership team here at Peak Ski Company,” said Wirth, co-founder and chief executive officer.
Parker will report to Wirth and is involved with strategic initiatives, including product design and development, marketing communications and long-term initiatives associated with advanced materials development and reengineering the process and machinery associated with the manufacture of skis.
“I’ve recently gotten to know Michelle, but her reputation and credibility as an athlete are well known. I have tremendous respect for her skiing abilities and her passion for the environment. Most importantly, her quality of character, drive and intellect are exemplary, and we are very glad to welcome her to our team,” said Miller.
Parker began her skiing career as a ski racer at Palisades Tahoe before shifting her focus to freeskiing at age 15. She competed in the U.S. Freeskiing Open, X Games, Red Bull Cold Rush, and as a big mountain skier. She has been featured in numerous ski films that has made her one of the most-watched skiers in the world. She is a founder of the S.A.F.E. A.S. women’s avalanche and snow safety clinics. Parker has used her connections as a professional athlete to help advance women’s representation in big mountain skiing and freeride mountain biking, and also works behind the camera and in production roles in the action sports media space.
