Peak Ski Company, based in Bozeman, MT, announced that Tracy Chang has accepted the position as chief marketing officer.

“Tracy is widely held as one of the leading and most innovative marketing executives in what is inarguably the most competitive and complex sectors of the outdoor space,” said Andy Wirth, co-founder and CEO, Peak Ski Company. “I’ve had the opportunity to work with Tracy directly and can speak to her unique ability to fully integrate and optimize brand, creative, analytics, and many various technology platforms within complex environments and critically align teams. Simply put, she’s brilliant. We are very fortunate to have her on this team, and I’m certain she’ll play a central role in our success,” said Wirth.