Peak Design, a San Francisco-based manufacturer of carry equipment and camera accessories, is the latest company to boycott the 2017 Outdoor Retailer in response to steps taken by the Utah legislature to rescind the designation of the Bear’s Ear National Monument in Southeastern Utah.
“It’s worth noting that Peak Design has made it part of our mission to stand up for causes we believe in,” commented Peter Dering, CEO, Peak Design. “That’s why we are doing things like this. Gone are the days when businesses can simply lounge in the background of politics. We need to do what we can to fight for what we believe in.”
Peak Design hopes that by not attending this year’s Outdoor Retailer, it will influence similarly positioned small and mid-sized brands to withdraw their participation as well. Dering went on to say, “We’d love to inspire the hundreds of small companies that are closer to our scale to do the same, because if we all band together, it’s actually going to sting. Plenty of states who do the right thing are ready and willing to take Utah’s place. It’s time for Governor Herbert to hear that message loud and clear.”
Photo courtesy Peak Design
