The Patriots running back signed his first national endorsement deal, a two-year marketing agreement with Skechers Fitness footwear collection.

Woodhead’s endorsement will include two product lines that he will use to prepare for the upcoming NFL season: Skechers Resistance ProSpeed running shoes and ProTR training shoes, Skechers Fitness styles designed with the ground-breaking SmartShoe mid-foot strike technology for serious athletes and active enthusiasts.

“From the moment I tried the new Skechers Resistance products, I could feel a difference in the way my body responded during training,” said Woodhead. “The new Resistance footwear is lightweight, yet continues to challenge your muscles, and provide support and cushioning. Iâ€m excited to wear Skechers and enhance my training regimen with this revolutionary new footwear.”

“Danny’s athleticism and dedication are truly inspiring, and were thrilled to have an elite NFL athlete training in the new Skechers Resistance products,” said Skechers president Michael Greenberg. “Skechers has truly evolved into a performance footwear brand, and Dannyâ€s presence in our upcoming marketing campaign is a testament to the success our fitness products.”

Woodheadâ€s NFL “Cinderella Story” began at Chadron State College in Nebraska, where he set several NCAA records, including single season rushing and all-time rushing. He won two consecutive Harlon Hill Trophies, awarded to the best player in NCAA Division II; tied for first place in Division II career scoring; and is the second player in collegiate history to score more than 100 touchdowns. In 2008, Woodhead began his NFL career with the New York Jets and signed with the New England Patriots in 2010. His contract with the Patriots currently extends through the 2012 season.

Skechers Fitness†campaign with Woodhead is planned for a Holiday 2011 launch, and will include print, television, outdoor, in-store and online marketing for Skechers lifestyle and fitness footwear.