Timing the release to Black Friday and Cyber Monday shopping mania, Patagonia said the Malloy family, Patagonia surf ambassadors, have produced Worn Wear, a short film that explores “the quality of the things we own and the lives we live.”
Patagonia said in an release, “This short film takes you to an off-the-grid surf camp in Baja, Mexico, a family’s maple syrup harvest in Contoocook, Vermont, an organic farm in Ojai, California and into the lives of a champion skier, a National Geographic photographer, and a legendary alpinist. It also features exclusive interviews with Patagonia founder Yvon Chouinard.”
The brand will premiere the film in 15 retail stores on Black Friday, as well as unveil its new repair program in collaboration with iFixit. Patagonia and iFixit will co-publish a series of free repair guides for Patagonia clothing. Patagonia is the first apparel company to partner with iFixit in an effort to encourage customers to repair old products instead of buying new.
Patagonia is also releasing an Expedition Sewing Kit (MSRP $30) in its retail stores and online, complete with a machined awl made of high-quality aluminum, heavy-duty needles, various selections of thread, and patch material.
The 27:53 film is available at YouTube at this link: https://www.youtube.com/watch?v=z20CjCim8DM.
