Paul Zadoff, most recently VP of global sales for Patagonia, has been appointed senior vice president of wholesale commercial operations for the Americas at Levi Strauss & Co.

At Patagonia, Zadoff was responsible for the brand’s global wholesale, retail, e-commerce and direct channels, as well as, Patagonia’s international subsidiaries. Previous to Patagonia, Zadoff led the global footwear product creation engine for Li Ning, based in Beijing, China.

Prior to Patagonia and Li Ning, Zadoff held several global leadership roles during his tenure with Nike. As managing director of Nike Pacific, Zadoff was responsible for leading a team to make Nike the second most coveted youth brand across all industries, services, and sectors. He also served as general manager Eastern Europe, Asia Pacific footwear sales director and general manager of Asia Pacific Equipment, where under his leadership revenue increased 22 percent.