Patagonia’s newly launched Worn Wear online store lets customers shop for previously owned Patagonia gear at a slashed price. The products are sourced directly from Patagonia customers, who receive merchandise credit in exchange for giving their gear a second life.
The Worn Wear online store aims to prove that investing in the circular economy makes good business sense. “The need for businesses to step up and address the effects of climate change has never been greater,” said a Patagonia representative. “The global apparel market is worth $3 trillion, but unfortunately the low cost of manufacturing and the relentless drive for profits above all else has driven many companies to offer cheap, throwaway clothing rather than build high-quality gear built to last.”
Worn Wear’s mission is to reverse this trend by highlighting the value of investing in high-quality products, providing the tools required for long-term ownership and by providing a platform for resale of used goods.
How Does It Work?
Patagonia accepts clothing that functions perfectly and is in good condition. The items are then cleaned – mostly using CO2, which saves water and energy compared to conventional methods. The company then gives awards credit that can be used in Patagonia retail stores as well as on WornWear.com and Patagonia.com. The deal also works on Patagonia luggage.
Photos courtesy Patagonia