Pajar Canada is opening a flagship store in the SoHo section of New York City. The location represents the retailer’s first full-price store.

It operates two outlet locations in Canada in Toronto and Mirabel. The new store, at 114 Wooster Street, will open on October 20.

Pajar Canada is a fifth-generation family shoe business founded in 1963.

Based in Montreal, Canada, Pajar specializes in manufacturing, wholesale, and retail of performance fashion footwear and outerwear.

Illustration courtesy EventBrite