RC Outdoor Supply (RCOS), a new line under the Reese Cooper label in collaboration with Pacsun, traces its inspiration back to 2021 when Cooper began developing a line of outdoor products at an accessible price point in addition to his runway collections.
“At Pacsun, we believe in the power of co-creation to inspire, connect and make a positive impact,” said Richard Cox, VP of men’s merchandising and global partnerships at Pacsun. “Our collaboration with Reese explores fashion inspired by the outdoor lifestyle and technical innovation while also nodding to Americana and the fits that resonate with our customers.”
The first release under the RCOS label, inspired by Cooper’s collaborators, will serve as the foundation for future collections.
The base collection takes inspiration from city dwellers and nature lovers, and the garments serve both environments. The brand’s visual campaign was shot by photographer Stefan Kohli alongside Reese and a group of friends on a six-day road trip along the Pacific Coast; the images “tell an honest story of enthusiasts having fun and exploring nature.”
“As someone who has always been in awe of the outdoors, especially living in California, I wanted this collection to be as accessible as possible, like the environments it is inspired by,” said Cooper. “Designed and influenced with my friends in mind, the ethos of RCOS is to create product that holds up in all environments, for any activity, whether running around in the city or on a mountain. These products are for any and everyone. This is stuff you’re supposed to get dirty, and most importantly, have fun while doing so. When it comes to outdoor activities, I’m an enthusiast, not a professional. I strongly believe it’s important to explore new things, learn new places and get out of your comfort zone. I wanted this collection to give you the tools to help you do that.”
The collection offers a wide range of styles, from taped-seam shell pieces, insulated outerwear, and cargo pants to graphic tees, hoodies, sweatpants, and more. Cooper created the collection using technical fabrics like nylon, sherpa fleece, waffle knits, heavyweight cottons, and compression.
Cooper’s trademarked Hook is also featured on several pieces, along with a detailed trim system, including custom rock pullers, zippers and speed belts, and special branded buttons, toggles and labels inside each garment. These designs are an accumulation of years of previously unrealized experimentation and ideation that he realized through the Pacsun partnership.
The RCOS collection is available from XXS to XXL at Pacsun.com and Pacsun stores nationwide, and rcoutdoorsupply.com.
Founded in 2016, Reese Cooper is the designer’s namesake brand known for its tailored take on classic American outdoor and utility wear with a focus on material quality and construction. Raised in Atlanta and London, Cooper moved to Los Angeles at 18 to learn the ins and outs of garment manufacturing. In 2019, the brand was awarded runner-up in the CFDA/Vogue Fashion Fund 2019, making him the youngest finalist. Reese was included in Forbes 30 Under 30 in the following year. Cooper has collaborated with Levi’s and Merrell. Reese Cooper contributes to the One Tree Planted initiative for every item sold.
Image courtesy Stefan Kohli
