As part of a new initiative called The Trade Collective, PacSun is announcing a number of limited edition collaborations with designers whose product will be available at PacSun stores nationwide. The first brand to launch as part of The Trade Collective will be Seneca Rising, designed by Andi Ballard and available in PacSun stores starting on June 5.
“In this collection for PacSun, I took Seneca Rising’s signature prints, blended it with vintage mesh and airy lightweight cotton to create playful, modern silhouettes in time for the Back to School season,” said Andi Ballard, designer and co-founder of Seneca Rising. “Seneca Rising’s flirty yet tomboyish styles embody the true essence of effortless style, perfect for the PacSun woman.”
“We are thrilled to showcase Seneca Rising as our first featured brand in The Trade Collective,” said Christine Lee, senior vice president, women’s merchandising “Seneca Rising is a perfect fit for PacSun as it embodies a modern bohemian style that speaks to our female customer.”
Pacific Sunwear operates 825 stores.
