Pacsun debuted the brand’s first high-end unisex sunglass collection, expanding its offerings for Summer 2025. The 100 percent acetate collection features gold branding on the interior arms, with no visible logos; instead, the company has opted for a clean look.
The first iteration of the new sunglass collection features four core silhouettes in various colors: Black, Olive, Clear, and Tortoise at an accessible price point.
This latest sunglass drop follows the recent launch of Pacsun’s Field of Study men’s apparel label and reflects a broader strategy to introduce premium product with intentional drops. Both collections are part of a long-term plan “to grow with its audience and reflect the inevitable evolution of their personal style,” said Pacsun in a media release.
“Sunglasses might seem like a small detail, but they say everything about how someone shows up,” said Richard Cox, chief merchandising officer at PacSun. Launching our first dedicated eyewear collection is another step forward for the PacSun brand. We’ve built our identity around youth culture, and now we’re evolving alongside that community as their personal style becomes more intentional. The Pacsun Premium Eyewear collection is designed for them. It’s unisex, exclusive to Pacsun and a clear reflection of where we’re headed, which is toward a more elevated, design-driven expression of the brand.”
Images courtesy Pacsun
