Pacsun launched a luxury menswear line with a dedicated pillar. Field of Study by Pacsun is a “refined extension of the brand’s core identity rooted in elevated daily wear shaped by the ethos of California culture,” the company said in a media release.
The in-house line offers “exquisite fabrications, garment construction and fashion-forward proportions and silhouettes.” The target audience is Gen Z, Millennials and “mature customers.”
While housed under the men’s side of the brand, Pacsun intends the line to be for all consumers. “It’s for the customer who grew up with the brand and is ready for a cleaner, more put-together wardrobe that’s rooted in the effortless California aesthetic,” said Pacsun. “This collection is a reflection of Pacsun evolving with its audience.”
The Field of Study by Pacsun collection features camp shirts, baggy shirts, crew neck, and collared sweaters, a boxy cropped zip jacket and collared long sleeve, denim, trousers, and an assortment of basic tees and tanks.
The collection, designed in-house by Pacsun’s design team, features a clean-cut aesthetic with neutral tones and textures, helping to define the signature direction of the line.
“Field of Study reflects a new era of maturity among our community while still nodding to Pacsun’s relaxed, creative energy,” said Richard Cox, Pacsun’s chief merchandising officer. “We’re noticing customers investing more in pieces with staying power and their appreciation for quality. This label provides staples that refine personal style but also grow with them as they do.”
As the first of many drops to come, the Field of Study by Pacsun launch expands the brand’s reach with transitional fashion designed to resonate across a broader age range.
Images courtesy Pacsun
