Pacific Trail has signed a three-year licensing agreement with Tuned In Sports, Inc., a manufacturer, marketer and distributor of recreational tents, camping furniture and canopies. Tuned In Sports, headquartered in Washington DC, will begin distribution of Pacific Trail branded tents and cots in November 2004. Distribution channels for the tents and cots will mirror that of other Pacific Trail products, focusing primarily on sporting goods retailers.
“We are a recreational outdoor wear brand so this agreement is a natural extension for us,” said Gary Hansen, president of Pacific Trail. “Like all Pacific Trail products, this new line provides excellent quality, versatility and durability at an exceptional value. The tent line offers a distinct point of difference with its Boing! technology, an easy-to-assemble process for setting up a tent. This will establish a strong niche for us in the recreational equipment marketplace.”
The new agreement is part of Pacific Trails long-term strategy to enhance the brand by partnering with manufacturers that have expertise in designing, developing and distributing products that support the brands core business of recreational apparel and related accessories.
The new collection will be positioned for the car camper and recreational user.
“This partnership will benefit from the popularity of camping by reaching out to consumers who are recreational participants yet looking for good quality, functional outdoor equipment at an unbelievable value,” said John Szaro, president at Tuned In Sports. “According to the Outdoor Industry Association, camping is one of the most popular human-powered outdoor activities 25% of the population enjoys camping. This business venture brings the outdoors to a greater number of customers.”
Tuned In Sports is privately owned and headquartered in Washington, DC, with a marketing/sales office in Oceanside, Calif. Tuned In Sports is also the owner of the Quickdraw® camping and Elemenophee® Bodyboards brands with distribution throughout the United States, Australia and Europe.
