At the Roth OC Conference, Pacific Sunwear gave a little more insight into their business than they typically have in the past. The company said that at PacSun, the business splits 57/43 between guys and girls, but that they hope to get the girls side up to 50%. Branded products account for 70% of sales at the chain. Footwear represents 14% of sales, while accessories accounts for 20%. The company plans to grow the square-footage accounted for by PacSun in the low-singles in 2007.
At demo, the company is transitioning from urban-inspired streetwear to “a larger fashion-focused customer base.” It plans to convert 20 to 25 of the demo stores to the new format in 2007, giving 20% of the chain the new look.
Finally, the One Thousand Steps concept remains in test mode, but management disclosed that accessories account for 20% of sales, womens accounts for two-thirds of sales, and that private label has had “good initial acceptance” and accounts for less than 5% of sales.
