P.F. Flyers, one of the original American sneaker brands, founded in 1937 by B.F. Goodrich, and now owned by Kassia Davis, has unveiled a brand refresh to kick off its partnership on Revolve.com, expanding beyond direct-to-consumer into wholesale distribution.
To emphasize what the company sees as its next phase of growth, it introduced the Desert Adventure collection exclusively on Revolve.
“I’m excited for the brand to partner with Revolve to expand its footprint not only in the retail space but in key moments, including festival culture as well,” said Lisa Lewis, chief marketing officer, P.F. Flyers. “We will also be debuting a new desert-inspired collection on Revolve to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love but adds a modern twist on the design.”
The Desert Adventure collection is the first P.F. Flyers shoe styles available on Revolve. Featuring hi and low designs, “The Center Hi” is a classic reborn from 1944, and “The Center Lo” is a streamlined version an iconic basketball sneaker.
The Desert Adventure collection combines vintage baseball and basketball inspirations with contemporary craftsmanship, featuring a desert-washed canvas in hues of sand, clay and gravel, offering a sun-faded look from the first wear.
P.F. Flyer’s partnership with Revolve and the Desert Adventure collection are the starting point of new offerings from the heritage company, with plans to roll out more over the next year.
Image courtesy P.F. Flyer
