Outlast Technologies, Inc. has signed a new partnership with Eddie Bauer, the premium outdoor-inspired casual wear brand, to offer consumers the first active lifestyle sweaters with Smart Fabric Technology™.

“Eddie Bauer has a history of innovation. From our founder patenting the first quilted down jacket in North America to our introduction of Smart Fabric Technology™ by Outlast, Eddie Bauer has always been committed to providing quality, innovative apparel for active people to live, work and play in,” said Lisa Erickson, Eddie Bauer spokesperson. “Eddie Bauer is excited to be partnering with Outlast to introduce the first sweater featuring the Smart Fabric Technology™. We believe that consumers will find this a great benefit as they enjoy their active lifestyle.”

“Today’s consumer expects more from their every day apparel-more comfort, easier care, easy to wear-that’s the main trend manufacturer’s are responding to,” said Outlast VP Global Sales & Marketing Brad Poorman, “We provide an option for meeting those demands, and create product differentiation through our value-added Smart Fabric Technology™. We’re particularly pleased to partner with a brand so steeped in American heritage as Eddie Bauer.”
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Outlast has also inked a deal with Bernette Textiles to use Smart Fabric Technology™ in their product.

“Temperature control is the major issue when a consumer chooses to wear or purchase a sweater and Outlast has the comfort quotient all figured out. With Smart Fabric Technology™ people will suddenly have many more uses for sweaters. I look at Bernette's partnership with Outlast as a win-win,” said Jeff Siskind, President/COO. “Both companies share an enthusiasm and understanding of how to get this technology to the retail market that ensures our mutual success.”

Bernette’s initial plan is to offer primarily cotton-blend Outlast sweaters, but also some wool Outlast blends. Bernette is designing sweaters for three market options: outdoor, moderate fashion and better fashion. Price points are being finalized and initial response to the Smart Fabric Technology™ program is very positive, with one name brand licensing partner, Haggar Clothing Co., already committing to a Fall ‘05 retail launch.

“We are still tweaking the technology and how to blend it for best use and highest customer satisfaction for each brand,” said Outlast Business Development VP, John Mitchell, “but we’ll have plenty of options ready in time for consumer retail introductions in Fall ‘05.”