Under Armour to Sponsor University of Cincinnati
The University of Cincinnati department of athletics announced a long-term partnership with Under Armour…
Adidas Partners to Launch Boston Marathon RunBase
Adidas and the Boston Athletic Association (B.A.A.), organizer of the Boston Marathon, announced the launch of the Boston Marathon RunBase in partnership with Marathon Sports, Inc. The Adidas exclusive community experience will open mid-April just steps f
Pioneer International Names O’Keefe as VP of Sales
Pioneer International, which develops and supplies sporting goods under various brand names and licenses, has announced that James O’Keeffe will be joining the company as their vice president of sales…
SealSkinz Gets New Key Account Manager for US
SealSkinz has named Danny Andres key account manager for the United States…
Waypoint Outdoor Snags Bogs Footwear Account in Pacific Northwest
Bogs Footwear has hired Waypoint Outdoor to represent the brand in the Pacific Northwest and Alaska…
Locally.com Gaining Scale
Locally.com disclosed several metrics last week that indicate the startup is rapidly gaining traction in its quest to help retailers get their bricks-and-mortar inventory in front of online shoppers…
Yue Yuen’s Helps Striking Employees Push for Changes to Vietnamese Pension Law
A strike by 80,000 footwear workers in Vietnam ended April 2 after their employer called on the government to consider their demands that it not implement a new law making it harder for them to cash out their pensions when leaving a company…
Decathlon 2014 Sales Surge on Store Openings, Price Cutting
Decathlon said it will reinvest in further discounts in its home market of France this year after its price cutting strategy there helped it boost its second highest sales gains in a decade. ..
Sportsman’s Warehouse Sees Further Stabilization in Q4
Sportsman's Warehouse Holdings Inc. reported fourth quarter profits improved before special charges. Same-store sales declined due to challenges in the guns and ammunition category but marked a smaller drop than recent quarters…
Mizuno’s Launches “Every Mile Changes You” Running Campaign
Mizuno launched a brand campaign that highlights the transformative power, both physical and mental, that running has on a person, “Every Mile Changes You.” A continuation of last year's “What if Everybody Ran” campaign, two initiatives will official
RECALL: 8,300 Specialized Aerobars
Specialized Bicycle Components Inc. is recalling about 8,300 aerobars because the bolt used to affix them to the bicycle can loosen, posing a fall hazard to the rider…
Yakima Unveils New Go-to-market Strategy for 2015
Yakima Products Inc. announced a new go-to-market strategy for 2015 that includes a major brand and product showcase event, a revised approach to trade show activation and increased regional presentations and local initiatives…
APMA Launches Foot Safety Campaign
The American Podiatric Medical Association (APMA) announced a new campaign for Foot Health Awareness Month called “Play It Safe,” aimed to reach athletes of all ages to educate them about the importance of foot health in sports…
SKLZ Launches Prepare to Be Ready Campaign
SKLZ, the maker of training aids, launched its Prepare to Be Ready campaign featuring up-and-coming golfer Tony Finau. The campaign highlights how he trains to be ready for his season and each tournament thereafter…
Report: Leonard Green Exploring Stake in Bass Pro Shops
Leonard Green & Partners, which already owns Sports Authority Inc., is in advanced talks to take a minority stake in Bass Pro Shops, sources told The Wall Street Journal…
