Farm to Feet Named Official Sock of Blue Ridge Marathon
Farm to Feet has signed on as the official sock of 2015 Blue Ridge Marathon…
Reebok to Sponsor JJ Watt
Reebok has partnered with Houston Texans defensive end and NFL Defensive Player of the Year JJ Watt to inspire and motivate people everywhere to reach their full potential through fitness…
AAI Signs Olympic Gymnast as Brand Ambassador
American Athletic, Inc. has signed a multi-year endorsement deal with Olympic gymnast Sam Mikulak…
White Sierra Hires New E-Commerce Coordinator
White Sierra hired Ms. Erin Kizorek as e-commerce coordinator for White Sierra, effective immediately…
BSN Sports Acquires Em-Roe Sporting Goods
BSN Sports has completed the acquisition of Indianapolis-based team sports dealer Em-Roe Sporting Goods…
Super.Natural Adds Four U.S. Sales Agencies
Super.Natural has added four new sales agencies to its U.S. sales team and now has representation in the Northwest, Southeast, Mid Atlantic, and Northeast regions…
Under Armour Celebrates Jordan Spieth’s Masters Win
Under Armour took little time to honor Jordan Spieth's dominating win at the Masters. Shortly after the tournament ended, the front page at UnderArmour.com included a picture of Spieth with the proclamation “He's Just Getting Started.”…
Fila USA Settles Chuck Taylor Sneaker Trademark Fight
Fila USA Inc. reached a settlement with Converse Inc. to settle trademark infringement claims, joining H&M, Ralph Lauren and other fashion brands accused of infringing on trademarks that cover the look of the Chuck Taylor shoe…
Rising Consumer Confidence Fuels Strong Q1 at Pou Sheng
Pou Sheng International (Holdings) Limited, the largest distributor of international branded athletic apparel and footwear in the People's Republic of China, reported net sales increased 23.9 percent for the first quarter ended March 31…
Report: Amazon Acquires Shoefitr
Two separate sources reported that Amazon has acquired Shoefitr, a startup that makes fit data from dozens of athletic and outdoor footwear brands available to online retailers to help them reduce costly returns…
Stars Aligning for OIA’s Signature Trade Legislation
Outdoor Industry Association members head to Washington, DC this week convinced they may have their best chance in years to advance their trade agenda thanks to growing support for a comprehensive new trade deal with Pacific trade partners…
RxSorbo Has Successful Publicity Campaign
The walking shoe insole company RxSorbo launched a highly successful online campaign last quarter…
Patagonia Promotes Williams to Chief Product Officer
Patagonia CEO Rose Marcario announced the promotion of Lisa Williams to chief product officer…
Vasque Aligns with Ultrarunner Krissy Moehl
Vasque has partnered with ultrarunner, race director and all-around goodwill ambassador for the trail running community Krissy Moehl…
TRX Launches Consumer Brand Campaign
TRX, maker of fitness training programs, education and equipment for professional trainers and fitness athletes, has launched “Better,” a consumer-focused brand campaign featuring a an inspirational video manifesto…
