K2 Sports Signs On With Locally
K2 Sports signed a contract to incorporate Locally as the store and product locator for its K2 Skis, K2 Snowboarding, Ride Snowboards, Line Ski, and Full Tilt Ski Boots brands.
Lowa Announces New Southeast Sales Team
Lowa Boots welcomed The Summit Group as the company’s new Southeast sales team.
LifeProof Returns as Sponsor Of X Games Aspen
LifeProof will returns as an official sponsor of X Games Aspen with an athlete team including Bobby Brown, Sebastian Toutant, Kevin Rolland and Christy Prior.
Gander Outdoors Announces Openings for Three Locations
Gander Outdoors, formerly known as Gander Mountain, is opening stores in Fredericksburg, VA; Chesterfield, MO; and Muncy, PA.
Mudder Dog Obstacle Course Launched
Tough Mudder Inc. is hosting its first Ruff Mudder – an obstacle course especially designed for dogs – at the Tough Mudder Los Angeles Event Weekend on Saturday, March 3 at Polsa Rosa Ranch in Acton, CA.
Unifi Announces Successful Visit from NC Governor Roy Cooper
Unifi, based in Greensboro, NC, announced a successful visit from North Carolina Governor Roy Cooper on Tuesday, Jan. 16. Governor Cooper toured Unifi’s Yadkinville facility. The governor was able to see first-hand the economic impact the company is having on the state and nation.
UGG Collective Launches For Spring/Summer 2018
The Ugg Collective is a diverse group of individuals who forge their own path in life, have interesting things to say about living in California and are connected by their values.
Canada Goose Sues Over Counterfeits
Canada Goose has filed a lawsuit in federal court in Chicago, charging “an interrelated group of counterfeiters” based in China of selling fake Canada Goose across hundreds of unauthorized websites.
Quiksilver Sign U.S. Skier Sammy Carlson
The 29-year-old from Mount Hood, OR gained international notoriety for his success in competitive freeskiing early in his career before ditching the podium and focusing purely on progressing the sport.
Dick’s Adds Lauren Hobart To Its Board
Dick’s Sporting Goods said in a regulatory filing that Lauren R. Hobart, the company’s president, has joined its board of directors.
Butler Completes North American Sales Team
Butler, the maker of adaptable footwear for kids made in the USA, announced the completion of its North American sales team.
Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy
The first tier enables an IBD to sign up as a preferred fulfiller, committing to zero inventory while a second tier offers a higher commitment, and is designed for IBD’s interested in flooring inventory.
Crazy Creek Launches College Brand Ambassador Program
Fresh off the their 30th Anniversary year, Crazy Creek, the camp accessories brand from Red Lodge, MO, has launched their first College Brand Ambassador program. The program is searching for 10 students based in the US who love to spend time outdoors, with others, and most of all – #sitthere.
North America’s Premier Mountain Lifestyle Festival Returns For 5th Successive Winter
Alpenglow Sports announced the fifth winter Alpenglow Mountain Festival, presented by Outdoor Research and DPS Skis.
The American Alpine Club Achieves New Benchmark with Over 20,000 Members
Record membership comes at a time when climbing is blossoming across the US, especially in urban areas and indoor climbing facilities.
