SGB Outdoor

Fidlock USA Continues Growth

As part of the company’s growth plan, Fidlock diversified into new product categories, positioning it for expanded U.S. market reach and increased sales representation in the Southeast, Mid-Atlantic and Northeast regions.

Pnuma Outdoors and Heated Core Appoint Brand Manager

Amber Liljestrand previously worked at Bass Pro Shops, where she was the assistant merchant for Hunting and Tactical Apparel, overseeing design, development and promotion of proprietary brands while collaborating with major national brands.