Study Shows When It Comes To Buying, Millennials Are Not Eco-Fashionistas
While millennials overwhelmingly claim to embrace sustainability and believe they will drive social change, the eco-friendliness of a fashion product may be the least important factor in their purchasing decisions, according to a study from LIM College.
Farm To Feet Adds Sales Teams In Midwest And South-Central Territories
Farm to Feet, makers of American socks, announced that they have appointed Allen Breeding and Associates to represent the brand in the South-Central states and Amy Brown and Associates in the Mid-West.
Nathan Extends Sponsorship Of Ragnar Relay & Ragnar Trial Series
Nathan, a specialist in hydration, visibility and performance gear, announced the extension of a multiyear sponsorship with the Ragnar Relay & Ragnar Trail Series, which is the largest overnight running relay series in the world.
Altra Joins Granite Gear’s Grounds Keepers Program
After its successful inaugural year, Granite Gear has launched the 2018 Grounds Keepers Program with new supporting sponsor Altra Running.
Canada Goose Announces Customized Pantone Colour To Celebrate International Polar Bear Day
Canada Goose Holdings Inc. celebrates its 10-year relationship with Polar Bears International (PBI) – an organization dedicated to the preservation of polar bears and their habitat – by announcing the creation of its signature ‘PBI Blue’ colour as an customized Pantone shade, just in time for International Polar Bear Day.
Hibbett’s Blows Past Guidance
Particularly benefitting from the quick ramp-up of e-commerce operations, Hibbett Sporting Goods reported preliminary fourth-quarter earnings that handily eclipsed Wall Street’s targets.
Gander Outdoors Sets Openings For North Carolina, Pennsylvania And Florida
Gander Outdoors, which is part of Camping World, announced plans to open locations in Winston-Salem, NC; Dickson City, PA; and Ocala, FL.
Camber Outdoors Opens 2018 Pitchfest Applications
Now in its fourth year, Camber Outdoors’ Pitchfest combines a 10-week intensive mentoring program for women-led businesses with a live “pitch” event to some of the active-outdoors industries’ most influential CEOs, entrepreneurs, investors, and thought leaders.
RECALL: Allen Sports Folding Bicycles
About 150 UltraX and Ultra1 Folding Bicycles from Allen Sports are being recalled.
Vans Launches Customer Loyalty Program
Vans Family is an interactive and intuitive loyalty program designed to recognize, reward and celebrate Vans fans for who they are and what they like to do.
Hillsound Equipment Appoints Canada Sales Reps
Hillsound Equipment, a leading producer of winter traction equipment and gaiters, partnered with HannaWear Sales Inc. to further its distribution in Canada.
Chums & Beyond Coastal Hire New E-Commerce Director
Chums, the travel and active lifestyle accessory producer, and sister brand Beyond Coastal, the sun care product manufacturer, announced the hire of Susie Tew as e-commerced director at the companies’ Salt Lake City office.
5.11 Extends Sponsorship Of CrossFit Games
5.11 will continue as The Official Sponsor for the CrossFit Games Service Open, and will be the title sponsor of the CrossFit Games Europe Regional in Berlin, Germany. Additionally, the 5.11 team will be present at all other CrossFit Games Regional Events around the globe.
Billabong Sees Americas Flattening In Spring Half, Overall Struggles Rally Calls For Merger
Following robust improvement in the first half ended December 31, Billabong International expects the Americas region “to level out in the second half as it cycles tougher comparables and operational improvements.”
Billabong’s Losses Widen In First Half
Billabong, which has agreed to be sold to Boardriders, widened its loss in the first half ended December 31 as ongoing momentum in the Americas region was offset by profit erosion in Europe and the Asia-Pacific region.
