SGB Outdoor

Inov-8 Appoints New CEO

Inov-8 announced that Mike Snell would join the company as its new CEO in October 2022. Snell will leave his current role as commercial director for supermarket chain Asda in September 2022 before joining the UK-founded and headquartered brand.

USWE Sports AB Acquires Giant Loop

USWE Sports AB, a publicly traded backpack company based in Malmö, Sweden, has acquired Bend, OR-based Giant Loop LLC, a powersports brand known for its innovative off-road motorcycle soft luggage designs. The transaction is scheduled to close on July 1.

Camber Outdoors Names CEO 

Camber Outdoors announced that they hired Tiffany Smith as CEO. Most recently, she was the chief development officer for the organization. Smith steps into the new role effective immediately.