La Jolla Group, Inc. (LJG) announced it added Mountain Khakis to its brand portfolio. The company will provide strategic guidance, back-end oversight and support, including finance, planning, HR, IT, distribution, and logistics.

Headquartered in Jackson Hole, WY, Jeremy Hale, president, said, “We are excited to partner with La Jolla Group in growing the Mountain Khakis brand together. The partnership with La Jolla Group will allow us to focus on delivering quality product for our consumers, leveraging La Jolla Group’s strategic and operational expertise to support our growth.”

Michael Pratt, La Jolla Group CEO, noted: “We believe Mountain Khakis has a unique position in the outdoor apparel market which has seen tremendous growth in the last several years and look forward to working with the management team to expand this business.”

Having held the license for the O’Neill brand since 1993, LJG is a multi-brand operator of consumer businesses. The company also designs and distributes the Voyager brand globally and Hang Ten apparel in the U.S. under license.LJG also invests in and provides shared services to PSD Underwear, Spiritual Gangster and ATWYLD.

Photo courtesy Mountain Khakis