SGB Outdoor

Cascade Designs Names New VP of Human Resources

The company hired Minor Harris as VP of human resources, working from the company’s Reno, NV office. Harris will oversee all facets of HR to “ensure that the right people are in place” to develop, design and manufacture the company’s recreational product lines.

Summer Occupancy at Western Mountain Destinations Running Down

After a strong winter season and with two months to go, summer bookings and occupancy at Western Mountain destinations the summer of 2023 will likely finish down slightly from last year,  but will still come very close to meeting the revenue record set last summer, according to most recent monthly Market Briefing released by DestiMetrics.

PeopleForBikes Appoints First Chief Marketing Officer

PeopleForBikes hired Jose Maldonado as chief marketing officer. Maldonado started with the U.S. bicycle industry trade association and national advocacy nonprofit in October 2019 and recently returned to lead strategy and other key marketing functions.

EXEC: Inside Birkenstock’s Growth Plans

In its IPO prospectus, Birkenstock said it sees “ample whitespace to continue growing the Birkenstock brand” by raising brand awareness, production capacity expansion, core and new product portfolio innovation, and a continued DTC shift.