SGB Outdoor

Report: Birkenstock Exploring IPO

L Catterton, a private equity firm backed by LVMH, is considering strategic options for Birkenstock, including an initial public offering, which could value the German sandal maker at more than $6 billion.

New Wave Group Acquires Tenson AB

New Wave Group AB reported it acquired 100 percent of the shares in the Swedish outdoor and lifestyle company Tenson AB. Tenson AB will reportedly be part of the Sports & Leisure operating segment with a primary focus on the retail sales channel.

Gillz LLC Rebrands to Outdoor Nation Unlimited LLC

Gillz LLC, based in Jacksonville, FL, rebranded to Outdoor Nation Unlimited, emphasizing the company’s expansion beyond fishing apparel into the broader performance outdoor apparel category. The company’s consumer-facing brands include Gillz, Reel Life, FinTech, and Mad Pelican.

Lululemon Launches On Zalando

Expanding on its presence in Europe, Lululemon agreed that Zalando, a European online fashion and lifestyle platform, would be its preferred European online retail seller.

Compass Diversified Board Member Retires

Compass Diversified, owner of Velocity Outdoor, BOA, Marucci, Primaloft, 5.11, and other businesses in the active lifestyle space, announced that C. Sean Day had retired from its Board of Directors, effective June 30, for personal health reasons. Heidi Locke Simon, a former partner at Bain & Company, replaced Day.

Adidas HR Chief To Depart This Month

Adidas AG reported that Amanda Rajkumar, executive board member and labor director of Adidas, responsible for global human resources, people and culture, informed the company’s Supervisory Board that she would not renew her contract, which expires in December 2023 and is leaving the company on July 15. Adidas provided no reason for Rajkumar’s decision.

Rapala VMC Lowers 2023 Outlook

Rapala VMC Corp., the fishing tackle company based in Helsinki, Finland, lowered its financial outlook for the year, now expecting 2023 operating profits to be “significantly below” 2022 due to marketplace inventory destocking efforts.