SGB Outdoor

PeopleForBikes Appoints First Chief Marketing Officer

PeopleForBikes hired Jose Maldonado as chief marketing officer. Maldonado started with the U.S. bicycle industry trade association and national advocacy nonprofit in October 2019 and recently returned to lead strategy and other key marketing functions.

EXEC: Inside Birkenstock’s Growth Plans

In its IPO prospectus, Birkenstock said it sees “ample whitespace to continue growing the Birkenstock brand” by raising brand awareness, production capacity expansion, core and new product portfolio innovation, and a continued DTC shift.

EXEC: Birkenstock Files for IPO

Birkenstock Holding filed for an initial public offering with the U.S. Securities and Exchange Commission. The filing shows revenues increasing to €1.24 billion ($1.33 bn) in FY22 from €727.9 million in fiscal 2020, a 31 percent two-year CAGR (compound annual growth rate).