SGB Outdoor

Arena Wins Eight-Year Sponsorship with USA Swimming

December 17, 2012 SGB Update

Arena has landed an eight-year sponsorship agreement with USA Swimming, the national governing body for the sport of swimming in the U.S. The core feature of the new deal is Arena’s role as exclusive sponsor of the U.S. National Team, which includes

Sports Direct’s Revenues Jump in First Half

December 17, 2012 SGB Update

Sports Direct, the U.K. sporting goods chain reported underlying profit before tax increased 26.4 percent in the half ended Oct. 28, to £125.1 million ($203 million). Group revenue jumped 22.5 percent to £1.09 billion ($1.76 billion) with significant grow

Nike Names Wyett as VP of Action Sports

December 17, 2012 SGB Update

Nike, Inc. named Roger Wyett, president of its Affiliates, as the vice president of Action Sports. In his new role, Wyett will have responsibility for the Nike Brand’s skateboarding and snow businesses, as well as Hurley International LLC. Sandy Bod

Dick’s SG, GSI Commerce Amend Agreement

December 14, 2012 SGB Update

Dick's Sporting Goods, Inc. and GSI Commerce Inc., the company's e-commerce services provider, have amended their e-commerce agreement, which will now expire in January 2017, according to a filing with the Securities & Exchange Commission. The a

Bergans of Norway to Supply Two Buying Groups

December 14, 2012 SGB Update

Bergans USA LLC announced it has been chosen as a supplier to the buying groups Sports Specialists Ltd. (SSL) and Snowsports Merchandising Corp (SMC), which represent 120 retailers across nearly 300 storefronts in 30-plus states…

Columbia Continues to Unlock Brands, Focus on Innovation

December 14, 2012 SGB Update

In a rare move by the company, Columbia Sportswear last week presented many of its upper level management team—including 87-year-old founding matriarch Gert Boyle, for her first media appearance in two years—for an intimate look at the company’s Fal

Outdoor University Schedule Posted for OR Winter Market

December 13, 2012 SGB Update

Outdoor Industry Association (OIA) and Outdoor Retailer have announced the Outdoor University schedule for Outdoor Retailer Winter Market (ORWM) in Salt Lake City in January. The lineup includes nearly 50 educational sessions designed to help the outdoor

Puma’s Chief Supply Chain Officer to Leave

December 13, 2012 SGB Executive SGB Update

Puma announced Reiner Seiz, the company's chief supply chain officer, will not extend his current contract. After 23 years at Puma, Seiz will relinquish his duties Jan. 31 to pursue other opportunities. His successor will be announced at a later date

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