
MasterCraft Appoints New CEO and Chair as Fred Brightbill Exits
Brad Nelson will become the company’s new CEO and be appointed to its Board of Directors, effective March 18. Nelson succeeds Fred Brightbill who is retiring as CEO on March 18.

EXEC: Deckers Brands Moving to S&P 500 Index
The parent of the Hoka, Teva and Ugg brands is moving to the S&P 500 Stock Index, effective prior to the open of trading on March 18. DECK shares were previously included in the S&P Midcap 400.

EXEC: Vista Outdoor Board Rejects MNC Capital Acquisition Overture
The Vista Outdoor Board said in a Monday release that it continues to recommend the acquisition of the Sporting Products business by Czechoslovak Group a.s. and remains committed to the strategy of standing up the Outdoor Products business as a standalone public company.

EXEC: Macy’s Suitor Raises Acquisition Price to $6.6 Billion
The rejected suitors for Macy’s are not going away anytime soon after moving this weekend to raise their offer for the struggling department store chain.

EXEC: Vista Outdoor Fields $2.9 Bn Offer to Acquire Company in All-Cash Deal
The unsolicited indication of interest from MNC Capital Partners in acquiring the parent of the Camelback, Bell, Giro, Simms, Bushnell brands, and the Remington and Federal ammunition businesses in an all-cash transaction for $35.00 per Vista share.

Sea to Summit Expands Sales Reach in U.S. and Canada
Tandem West Sales will represent Western Canada, Agence Quartier General will represent Québec, Canada, and Caraway and Co. will represent the California and the Southwest regions of the U.S.

EXEC: Yeti’s New Head of Softgoods Talks Next Steps with Mystery Ranch
Layne Rigney said he is spending most of his time in Bozeman, MT, the home of Mystery Ranch, as he thoroughly assesses the business and how it will integrate with the broader Yeti softgoods business.

Foundation Outdoor Group Makes Two Key Appointments
The company promoted Hunter McKamey to vice president, reporting to company President and COO Brook Oliva and added Rafael Llaneras to the sales organization covering southern Europe from his home base in Majorca, Spain.

St. Croix Rod Has Eyes On the Rockies and PNW with New Sales Agency Hire
The company has tapped HM Outdoors to represent the company’s fly fishing brand and products in the Northern Rocky-Mountain and Pacific Northwest states of Idaho, Montana, Wyoming, Oregon, Washington, and Alaska.

EXEC: PrimaLoft Takes $58 Million Impairment Charge as Operating Results Fall Short
PrimaLoft performed an interim impairment test of their goodwill as of December 31, 2023 as a result of operating results that were below forecast amounts that were used as the basis for the purchase price allocation at acquisition.

EXEC: BOA Posts 25 Percent Sales Decline in 2023 as Retail Inventory Takes Toll
Fourth quarter sales at BOA were down slightly year-over-year while Adjusted EBITDA for the BOA business increased to $14.0 million in Q4, compared to $13.8 million in the 2022 fourth quarter.

EXEC: Birkenstock Execs Lay Out Growth Details from Fiscal Q1
Only a single-digit percentage of revenue in the Americas is attributed to new points of distribution, with a heightened focus on specialty retailers, including sports-specific, running retailers where the benefits of the Birkenstock footbed is seen as a recovery product.

Vittoria Launches RideArmor All-Season Tire Range
Vittoria introduced the RideArmor tire range—”true armor” to protect cyclists from the dreaded puncture.

EXEC: 5.11 Tactical was the Lone 2023 Active Lifestyle Gainer at CODI
The 5.11 Tactical brand was the only active lifestyle brand in the segment to post an increase in sales for the year, due in large part to its direct-to-consumer component of the business as all other brands continued to deal with the ongoing retail de-stocking process prevalent across the U.S. retail landscape.

Super73 x Howler Brothers Launch Capsule Collection
Collaboration merges surf and outdoor to the e-bike industry with custom Howler Brothers x Super73-S2 apparel and accessories