SGB Outdoor

November Sales Show Small Gain, Tops Expectations

The Commerce Department reported that retail sales rose 0.3 percent in November over the prior month, stronger than the 0.2 percent decline in October and better than the Dow Jones estimate for a decrease of 0.1 percent.

Lucyd Eyewear signs NFL Defensive End as Ambassador

Innovative Eyewear, Inc., the manufacturer of ChatGPT smart eyewear under the Lucyd, Nautica, Eddie Bauer, and Reebok brands, signed Emmanuel Ogbah as brand ambassador. Ogbah plays for the NFL as a defensive end for the Miami Dolphins.

Gerber Gear Hires Marketing Chief

Gerber Gear, based in Portland, OR, hired Ash Williams as the outdoor brand’s new head of marketing, effective December 4. Williams was, most recently, the VP of marketing at Grundéns.

Study: Retailers See Online Sales Boosted by Store Openings

ICSC quantified the impact of opening or closing physical stores on online sales and retailers’ overall performance. Its latest study, the third installment in ICSC’s research on the halo effect of brick-and-mortar retail on online sales, is said to again prove the power of physical retail by demonstrating that a new store boosts online sales, while a closed store impedes them.