SGB Outdoor

Early Rider Appoints U.S. PR Pro as President

The UK-based company said that James Beechinor-Collins aims to accelerate Early Rider’s U.S. growth, develop new markets for Velio and expand partnerships with retailers and marketplaces in his new role.

Stromer Launches Online Shop in the Netherlands

Stromer set itself the goal of offering customers a mobile solution with its Speed Pedelecs. With an online shop, the brand is working with its dealer network to offer customers the added option of an uncomplicated consumer experience.

NBDA Expands E-bike Database Initiative

The National Bicycle Dealers Association database is meant to be a vital tool for retailers, consumers, e-bike incentive programs, and municipalities seeking to ensure the highest standards of safety and quality in the e-bike market.