Joining a host of other brands who have refreshed or expanded their Paris retail presence timed for the 2024 Summer Olympics, The Rossignol Group has reopened its Paris Saint-Germain store following a complete renovation.

The company wrote in a release, “On the eve of a summer filled with sporting celebrations, this transformation reflects our ongoing commitment to innovation and excellence.”

The renovated store, at 138 Bd Saint-Germain, features and earthy environment replete with wood, subtle backlighting, and mirrors, showcasing a modern atmosphere. New areas are devoted to telling the iconic brand’s history, to include vintage skis and boots alongside new models that trace the brand’s DNA through the years.

Image courtesy The Rossignol Group