SGB Outdoor

Poll: NFL Associated with Negative Moral Values

When asked which of a list of popular U.S. professional sports they most associate with negative moral values, football (52 percent) is America's top selection by a nearly two-to-one margin over basketball (28 percent), the next most cited sport. Box

Outdoor Research Adds Rep in Pacific Northwest

Outdoor Research, the independent, Seattle-based manufacturer of technical outdoor apparel and accessories, this month retained a new sales agency, Tokul Creek Marketing, to cover the Pacific Northwest region…

Majestic Introduces “Always October” Campaign

As the MLB Postseason advances into the LCS and World Series, some of the most enduring images have been players and managers celebrating on-field in their Majestic “Always October” Performance Hoodies. This has created tremendous demand for the product a

Negrini Adds To Executive Team

International Case Company, distributors of Negrini luxury gun cases, announces the appointment of Jon Reddout as director of digital media and web commerce…

Bia Sport Hires PR Agency

Bia Sport, a new manufacturer of a multi-sport watch designed with women in mind, has hired OutsidePR as its agency of record, effective immediately. ..