Outdoor Sports Marketing has added Sheila Brown Batten to its team of professional sales representatives. With twenty years of buying, merchandising, and business management in major regional sportswear and outdoor specialty chains, Batten now joins the OSM team as they make a focused move into the sportswear category. 

Sheila brings her knowledge and credibility in the sportswear category to Outdoor Sports Marketing’s retail partners as they announce the expansion of their vendor portfolio with the addition of prAna effective April 1, 2009.  “Perfectly rounding out our portfolio offering, prAna is an incredible opportunity for us to engage our customers on a new level of their business. Sheila has the tools that will allow us to hit the ground running and immediately help our accounts achieve greater profitability in this category,” says Nolan Davis, operating partner and principal of Outdoor Sports Marketing.


“This is the realization of a business strategy Nolan and I envisioned five years ago when we formed our partnership. Bringing a market leader in every category to our customers allows us to afford the most professional individuals to consult, serve and support them in their business,” says Rion Smith, operating partner and principal of Outdoor Sports Marketing.  “We are thrilled to have Sheila, and the opportunity to work with a brand of prAna’s caliber.”