Outdoor Retailer Summer Market reminds retailers to check out the online tools it has provided on its website to help them navigate the labyrinthine Salt Palace next month and get the most out of their show. The OR Summer Market Mobile App, Online Show Planner and Planning Guide are all currently available for full viewing and use on OutdoorRetailer.com.

The OR online tools give attendees increased efficiency and multiple channels for receiving, navigating and making sense of the information available to them before, during and after the show,” said Kenji Haroutunian, vice president at Nielsen Expositions and Outdoor Retailer show director. “The smart use of technology will help attendees extract the maximum from their show experience. 

OR Summer Market Mobile App
Available for immediate download, the latest Outdoor Retailer Summer Market 2011 mobile app is an on-the-go tool for accessing show appointments, events, seminars, industry buzz and connections made at the show.

Now fully compatible with the OR Online Show Planner, the interactive maps and locator function help to efficiently navigate the tradeshow floor and stay up-to-date on show events, notices and announcements with the alerts function and integrated Twitter feature. The app also provides exhibiting company and contact info. For a full list of features, visit the OR Summer Market mobile app page.

OR mobile app versions for AppleiOS devices, Blackberry and Google Android are native applications that dont require internet connectivity or a constant cellphone signal. However, to activate the locator function, phone Wi-Fi settings must be enabled. For a demo video on how the app works, visit the Outdoor Retailer Summer Market website.

OR Online Show Planner
The OR Online Show Planner includes interactive floor maps, a dynamic exhibitor directory, complete with enhanced exhibitor profiles, product information, images and video, along with the show Seminar and Event Schedules. Once logged into the password-protected features, attendees can access a detailed show planner and be matched with exhibitors offering products of interest to them. The Online Show Planner can feed appointments to the attendees mobile device through the OR Summer Market Mobile App and is fully compatible with Microsoft Outlook and other calendar features.