Outdoor Retailer announced Thursday that Nalgene has been named the Official Bottle of Outdoor Retailer Summer Market in 2019. Through the partnership, Outdoor Retailer and Nalgene Outdoor are providing all attendees, or the first 25,000, with a custom Summer Market 32-ounce Wide Mouth Nalgene water bottle during this year’s tradeshow to use at more than 170 water refill stations located throughout the show.
Summer Market runs from June 18-20, 2019, at the Colorado Convention Center in Denver, with the Demo Experience on Monday, June 17, 2019 at Chatfield State Park in Littleton, Colorado, and attendees can pick up their bottle at either location.
“We’re excited to partner with Nalgene to give Summer Market attendees a refillable bottle and offer an easy way for everyone to reduce their plastic footprint,” said Marisa Nicholson, Outdoor Retailer vice president and show director. “With over 170 water stations located in the Colorado Convention Center, attendees can head down nearly every aisle to refill and stay hydrated. The bottles are perfect for everyone at Summer Market to use and reuse during the show and take with them on their next adventures.”
Outdoor Retailer has eliminated the sale of single-use plastic bottles at the Colorado Convention Center during the shows, with water sales reduced to only boxed water at one location in the venue. Water refill stations will be available in all education zones and lounges, along with exhibitor booths and other show areas as designated by a water icon on show maps. Upon registration, attendees can pick up their free, 32-ounce Wide Mouth Nalgene bottle to use at the water stations throughout the week.
Nalgene estimates that by drinking 64 ounces of water daily from a reusable water bottle, one is saving 1,460 bottles from landfills on a yearly basis – if each attendee were to use their Nalgene twice a day, this partnership could eliminate the use of up to 36.5 million single-use plastic bottles in one year.
Nalgene celebrates its 70th anniversary this year. Since the 1970s, the brand has set the standard for reusable wide-mouth water bottles and has been shaping the outdoor experience. The Summer Market Nalgene bottles will be available in two colors – Clementine and Woodsmen – both featured in the brand’s “Inspired by Nature” collection. The classic-style bottles are BPA- and BPS-free, durable, leak-proof, dishwasher safe and made in the U.S.
“Simple and affordable sustainability is at the core of Nalgene,” said Elissa McGee, general manager, Nalgene Outdoor. “Our partnership with Outdoor Retailer is about walking the walk and not just talking the talk. The Nalgene brand ethos is to provide smart hydration solutions that make it easy to protect the outdoor spaces we all love by reducing the waste generated by single-use plastic. We’re proud to be part of Outdoor Retailer’s transformation to a greener, more sustainable show.”