Outdoor Research, the Seattle-based leader in technical outdoor apparel and accessories, retained a new sales agency, Frontier Sales & Marketing Group, to represent the brand in the central and south-central U.S. Frontier will oversee sales for Outdoor Research in Texas, Arkansas, Louisiana, Oklahoma, Mississippi and Kansas.
“Frontier Sales & Marketing brings deep bench of talent, along with many years of experience in their market, and we’re excited to have such a strong team on board representing OR in this territory moving forward, ” said Dave Mahoney, VP of Sales for Outdoor Research.
Frontier was founded in 1999 by Dennis Clark and Brad Downey, and has grown to employ seven full-time employees. Along with Clark and Downey, its team includes Zach Brown, James “Jimmy” Clapp, Vanessa Downey, Ben Overesch and Tim Wilcoxson.
“Outdoor Research has built a strong reputation thanks to a focus on both quality and innovation, and it’s a brand we’re proud to welcome to our roster,” said Principal Brad Downey. “We look forward to helping OR grow in the central and south-central U.S.”
Along with Outdoor Research, Frontier Sales & Marketing Group represents Woolrich, Schrade Cutlery, Daiwa, Spro/Gamakatsu and Pelican Products.
