The Outdoor Foundation officially launched its new logo and website for Outdoor Nation as part of a rebranding effort that was coordinated by Hanson Dodge Creative (HDC) and solicited input from industry executives and Outdoor Nation youth ambassadors.
HDC worked with Outdoor Nation Ambassadors, The Outdoor Foundation board and members of Outdoor Industry Association, including executive leaders from prAna, W.L. Gore, JanSport, Wolverine and The North Face, on the effort.
The agency also provided Outdoor Nation with highly-defined brand champion profiles and a new socially-enabled website that has ultimately helped to connect the immersive experience of being outdoors with the passionate young people interested in sharing their enthusiasm with like-minds throughout North America.
After the incredible launch of Outdoor Nation and groundbreaking youth summit in New York City in 2010, we wanted to build even more momentum, said Stefanie Michaelson, a youth Outdoor Nation Ambassador. Hanson Dodge helped us create a better-defined and targeted brand, unique outreach strategies, and a new web platform for Outsiders to connect online in meaningful ways. These tools are just what we need to take the movement to the next level.
With our experience in the industry, we know that its not just about being outdoors, its about where the outdoors lets you be, says Tim Dodge, president of Hanson Dodge Creative. Were thrilled to see this new brand image connect with young adults to get them outdoors where their minds are stimulated, memories are made and souls are refueled.
The newly redesigned Outdoor Nation website connects, recruits and mobilizes those with an inherent zeal for life outside. Built on the Ning platform, OutdoorNation.org is a central hub of online talk about outdoor activity among youth. Outdoor Nation members get free T-shirts, information on events and summits, as well as an insiders view on outdoor advocacy.
With the ultimate goal of helping the outdoor community reach young enthusiasts, were proud to converge on the Outdoor Nation brand Hanson Dodge helped create, said Beaver Theodosakis, The Outdoor Foundation board member and founder of prAna. The challenge of reaching a younger audience is that we cant assume theyll come to us, so we needed to find them where they are, and as we say: ‘GTFO – Get the Fun Outside.
With a groundswell of support building quickly, Outdoor Nation continues to evolve under the direction and vision of its youth leadership. To get involved, learn more or see the how its partners are tackling the issues that keep people inside, visit OutdoorNation.org