The Outdoor Industry Association's Eco Working Group will hold informational sessions during Outdoor Retailer Summer Market in Salt Lake City, UT to introduce brands, designers and suppliers to the Beta Phase 1 version of the outdoor industry's Eco Index and encourage participation in its pilot testing program this fall.
The Eco Index pilot program is open to all outdoor companies and will begin in late August 2010. Several workshops at OR will provide those interested with background and guidance on the pilot program.
A first for the outdoor industry, the Eco Index is designed to help companies benchmark and measure their environmental footprint, allowing them to identify areas for improvement and make informed sourcing and product life cycle decisions.
Featuring 40 voting members, including but not limited to Adidas, REI, The North Face, Keen, and Columbia Sportswear, as well as collaboration from over 100 other companies, the Eco Index tool encompasses guidelines, performance indicators, footprint metrics and a comparative scoring system against a six-stage lifecycle approach.
The initiative springs from an overall perspective within the outdoor regime, that the success of the outdoor industry is directly linked to the health of the planet and the continued existence of places to play outside.
According to the OIA, “The industry has a responsibility to lead the charge toward implementing more sustainable business practices that protect the livelihood of the industry: the environment, suppliers, brands, and retailers alike are facing increasing pressure to reduce the impact of their products throughout the product life cycle. The Eco Index provides guidance, methodology, and tools for outdoor companies to assess their current practices and prioritize their efforts to implement more sustainable solutions.
For outdoor retailers in particular, another challenge is wading through the wide variety of brand-specific sustainability measurement systems and labels currently in existence. The Eco Index will provide retailers with a common language to identify the environmental impacts of the products and brands they carry.
“I think so many companies want to do the right thing environmentally but not every company has the ability to understand what the right thing is.” remarked Jill Dumain, Director of Environmental Strategy at Patagonia and Chair of the Eco Working Group Advisory Council. “We've been able to bring together the best minds and the best ideas and come up with an index that is really progressive and that everyone has agreed upon. Partners along the supply chain can work towards the same goal and change within the industry will happen at a quicker rate.”
